Agency Services
January 1, 2024
It's the most (wonderful/stressful/exciting/ambitious – take your pick) time of the year! That’s right…pharma brand planning season is upon us for those on a calendar fiscal year. Our clients and prospects are either already in the thick of it or about to embark on strategic planning for 2025. It’s a mission-critical season for agencies to pull out all the stops to ensure we’re equipping our clients with fruitful, results-driven strategies essential for brand growth.
But how do we stand out to our clients in such a competitive marketplace? This is where expertise, innovation, customization, and comprehension of industry challenges come into play. Below are seven ways to show valued partnership throughout the brand planning process:
- Demonstrate expertise in market trends
Agencies must stay on top of rising trends and understand what the competition is doing in the market. Presenting key market insights –early and often – may help secure your place at the planning table. So, bring that market research expertise to help elevate your strategy. - Showcase innovation
Arrive to agency days with pioneering, unique ideas and concepts tied to Brand business objectives and strategic imperatives. While regulatory guidelines are important to keep in mind, value-driven strategies born from outside-the-box thinking may be just what your clients/prospects didn’t know they needed. - Personalize the approach through data-driven insights and analytics
This is a big one! Each HCP (and patient) is unique – and should be treated as such. When leveraging data to draw insights on targeted audiences, custom journeys can be built based on:- What channels and content are most effective to the individual
- How quickly new therapies are adopted or prescribing behavior
- Regional influence of, for example, disease prevalence
- The list goes on…
These types of precision-targeted strategies translate data into actionable insights that can result in greater engagement and potential increase in ROI, a crucial key performance indicator for clients and prospects.
- Multi/Omni-channel integration
Differentiate with proficiency in integrating multi-channel/omnichannel marketing strategies or coordinated channels. Highlight digital capabilities and technologies that effectively reach the right audience with the right message at the right cadence, encouraging maximum engagement. - Be agile in your journey with clients.
Awareness of market trends, regulatory challenges, and ever-evolving Brand and HCP preferences is imperative for pivoting strategies to meet and exceed client/prospect needs. Indispensable partners will quickly flex to feedback during the brand planning process to ensure recommendations transcend expectations. - Regulatory/compliance expertise
Understanding guidelines for developing impactful, compliant campaigns with a positive track record within the manufacturer can help put clients/prospects at ease when developing strategies that may be uncharted territory for them or their regulatory/medical/legal reviewers. - Strategic partnerships built on a passion for client satisfaction
Client satisfaction is paramount in this industry. Ensuring clients and prospects feel the enthusiasm behind strategic recommendations helps encourage open doors to long-term, lasting relationships and potential for referrals. Opportunities will continue to present themselves if we maintain consistent and dedicated delivery, starting with tactical recommendations and measuring success.
By implementing these strategies, agencies can be valuable partners in supporting pharma brands during this crucial time of the year. Through specialized expertise, innovative solutions, a collaborative approach, and a commitment to delivering measurable results, agencies can contribute to the success and growth of their clients in a competitive marketplace.
For more information on how Relevate Health can elevate your strategic brand planning, please contact Katie Farmer at katie.farmer@relevatehealth.com.