Top three reasons to have product solutions in your marketing mix

We’ve all been at the crossroads of choosing a proven or bespoke solution. It is hard to deny the excitement that comes with a solution created just for you to solve your very specific challenge. It’s even harder to ignore that product solution that can get in market faster and accurately project results. Most marketing plans should have a hybrid approach, and your decisions should align with your business strategy, resources, and objectives.

Here are the top three reasons that brands value product solutions.

1. Reliability - Product solutions, having undergone the rigors of customer and audience testing and continuous improvement, offer a sense of security. They are scalable, repeatable, and predictable, ensuring your peace of mind. Your partner agency, armed with examples of how the product has worked for brands like yours, is uniquely qualified to guide you through activation, delivering on your expected (often guaranteed) outcomes and mitigating risk. Their familiarity with the product, the industry, and the strategic imperatives of your brand allows them to tailor the product to meet your specific needs. 
2. Speed - Product solutions are designed to address a specific need and streamline processes. They make your development and execution more efficient and solve your problem while saving valuable time and resources. The reliability of a proven product is challenging to achieve through other means. You benefit not only from the testing and innovation that went into the product but also from the knowledge gleaned from all the brands that have utilized the product before you.
3. Data and insights—Your goals and KPIs are established at the beginning and drive how you will customize. Tracking and analytics are standardized for continuous monitoring and optimization to ensure you stay on track to meet relevant metrics based on your goals. Your partner agency, equipped to compare your performance data to industry benchmarks or your own historical data, will look for trends and patterns. They will draw actionable insights to inform optimization and future initiatives.

When choosing a product solution, ask to see the results from other brands like yours and discuss how it will solve your problem needs, time and cost considerations, and the ability to integrate into your existing processes, workflows, and marketing mix.