Why Are So Many KOL Videos So Boring?

So, KOL videos are important to the pharmaceutical industry. Got it! But why are so many of them boring or just downright bad? Most people instantly say the content. No! It’s not the content, folks. It might be boring to a regular Joe like you or me, but this is content for healthcare providers, and they hold KOL video content in high regard due to its authoritative nature and the valuable insights provided by renowned experts in the medical field.

Perhaps it’s not the content but how it’s presented. KOL videos are presented in two ways: scripted or extemporaneous (unscripted). The main reason KOL videos feel boring is because HCPs are not professional “on-camera" talent. They are experts, and the best way to hone their expertise is to have open and honest discussions. Therefore, unscripted video translates to more authentic content—content that delivers with passion and relevance.