mChat®

Field force representatives host a peer-to-peer engagement that leverages the brand’s trained speakers to engage with their targeted HCPs. The HCP can select topics and schedules through an mChat operator who supports the rep.

mChat®

What is it?

mChat is a virtual, live peer-to-peer engagement platform, hosted by the sales rep, that leverages the brand's trained speakers. The speaker engages with a customer practice of 1 or more HCPs with a ~20-minute presentation followed by ~10 minutes of Q&A. The HCPs choose an approved topic, dates and times that fit their schedule, and the speakers they want to hear.

When to use

  • Dinner meetings are not garnering desired participation
  • Call frequency is down, and reps are looking to make a meaningful impact with their biggest potential prescribers
  • Travel costs and time constraints contribute to diminished participation at speaker events
  • Brands are looking for scalable solutions to connect HCPs and brand-trained speakers without an exponential increase in marketing costs

Reasons to believe

Customized

Brands are beginning to empower sales reps to create communications customized to the needs of HCPs.

85%

of HCPs rank KOL-derived content as having high educational and clinical value.

1:1

One-on-one interaction between speaker and practice scheduled within 5 business days of request.

Metrics and proof points

1.5x-5x

increase in prescriptions

How is it delivered?

Sales reps introduce mChat to their HCPs with a digital program brochure. The rep helps the HCPs request their mChat through an online scheduling assistant. On the day of the mChat, the HCPs and rep access their event through the mChat Webcast Player.

Drivers

  • Digital program brochure
  • Online scheduling assistant with confirmation and reminder emails
  • Phone reminders from the Relevate Health Customer Support team

Put our omni know-how to work for you.

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