Reasons to believe
Optimized
HCP engagement levels rise with effective, personalized content.
67%
of HCPs are interested in more peer-to-peer education, and they are turning to influencers online to get what’s lacking.
Treatment Perspectives™ Interactive Quiz
Highly relevant content is designed to catch the attention of targeted HCPs in the form of interactive questions, followed by a survey page that reinforces the answers. An email driver is deployed by Relevate Health each month to keep the experience fresh.
What is it?
The Treatment Perspectives Interactive Quiz delivers highly targeted content combined with an interactive question that is essential to the brand. Our ElevatedRelevance Decision Engine provides data-driven insights to determine which HCPs to target and the content to be developed. The HCPs answer a question and can compare their answer with that of a KOL to gain meaningful perspective. After answering the question, the HCP is provided with question-relevant information to further support their knowledge growth.
When to use
- Target HCPs are not engaging with brand messaging on a consistent basis
- Data on HCP knowledge of specific brand topics is minimal or nonexistent
- Lack of scalable, customizable tools with fast time to market that target HCPs and drive measurable brand awareness
- Difficulty in securing and tracking HCP-level data to understand brand retention/recall at the granular level
Metrics and proof points
Guaranteed
Exposure Rate
How is it delivered?
The Treatment Perspectives™ HCP Network is utilized to reach target HCPs through an engaging email with a call to action that drives targeted customers to a fully branded on-demand website.
Nonpersonal Drivers
- Banner (digital display)
- Direct mail
- Social (Facebook, X, LinkedIn, TikTok, Snapchat)
Put our omni know-how to work for you.
Relevate Health is ready to help your brand demystify omnichannel marketing and reach your HCPs with unprecedented personalization and precision.
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