Reasons to believe
Optimized
HCP engagement levels rise with effective, personalized content.
67%
of HCPs are interested in more peer-to-peer education, and they are turning to influencers online to get what’s lacking.
Treatment Perspectives® Interactive Quiz
Highly relevant content is designed to catch the attention of targeted HCPs in the form of interactive questions, followed by a survey page that reinforces the answers. An email driver is deployed by Relevate Health each month to keep the experience fresh.
What is it?
The Treatment Perspectives™ Interactive Quiz delivers highly targeted content combined with an interactive question that is essential to the brand. Our ElevatedRelevance Decision Engine provides data-driven insights to determine which HCPs to target and the content to be developed. The HCPs answer a question and can compare their answer with that of a KOL to gain meaningful perspective. After answering the question, the HCP is provided with question-relevant information to further support their knowledge growth.
When to use
- Target HCPs are not engaging with brand messaging on a consistent basis
- Data on HCP knowledge of specific brand topics is minimal or nonexistent
- Lack of scalable, customizable tools with fast time to market that target HCPs and drive measurable brand awareness
- Difficulty in securing and tracking HCP-level data to understand brand retention/recall at the granular level
Metrics and proof points
Guaranteed
Exposure Rate
How is it delivered?
The Treatment Perspectives™ HCP Network is utilized to reach target HCPs through an engaging email with a call to action that drives targeted customers to a fully branded on-demand website.
Nonpersonal Drivers
- Banner (digital display)
- Direct mail
- Social (Facebook, X, LinkedIn, TikTok, Snapchat)
Put our omni know-how to work for you.
Relevate Health is ready to help your brand demystify omnichannel marketing and reach your HCPs with unprecedented personalization and precision.
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