Treatment Perspectives® OnDemand Platform

The Treatment Perspectives OnDemand solution uses a dynamic brand content experience (videos, podcasts, digital content) to maximize HCP engagement. The ElevatedRelevance Decision Engine provides data-driven insights to help brands decide which HCPs to target and the channels to be used for personalized delivery.

Treatment Perspectives® OnDemand

What is it?

The Treatment Perspectives OnDemand solution provides a dynamic content experience to maximize HCP engagement. The ELE Decision Engine provides data-driven insights to help brands decide which HCPs to target, the content to be developed, and the channels to be used for personalized, targeted delivery. A dynamic and engaging on-demand platform hosts custom-developed brand content (branded or disease state).

When to use

  • Sales rep access is restricted (46% of HCPs restrict pharma sales rep access)
  • Sales force reductions have resulted in underserved “white space” or vacant markets
  • HCP-level data and engagement metrics regarding brand content are not available without activating sales force
  • Existing brand videos and other high-value digital assets are underutilized
  • Investment in triggers (eg, ICD-10) is not being operationalized for nonpersonal campaigns
  • Brands are experiencing low participation in live and virtual speaker programs, with sales reps and HCPs seeking an on-demand solution

Reasons to believe

Personalized

Customized learning journey for each HCP with individualized next best action.

Trusted

HCPs recognize and trust content delivered through the Treatment Perspectives™ Network.

Metrics and proof points

Guaranteed

campaign interactions provided at the onset of the campaign

Profiling

HCP-level data

6:42

average minutes of HCP engagement time per session

How is it delivered?

An omnichannel, HCP-centered campaign drives a targeted audience to engage with brand content made available on a campaign-dedicated on-demand platform.

Nonpersonal Drivers

  • Banner (digital display)
  • Social (Facebook, X, LinkedIn, TikTok, Snapchat)
  • Video/CCTV
  • Audio
  • Direct mail
  • Email

Personal Drivers

  • Rep-delivered print
  • Rep-triggered email

Put our omni know-how to work for you.

Relevate Health is ready to help your brand demystify omnichannel marketing and reach your HCPs with unprecedented personalization and precision.

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